Me gustó 'Haz lo que importa":
The obvious thing is to work on great projects. In my experience, you don't always know which ones will turn out to be great. And in larger organizations, you sometimes have little choice. Inside nearly every project, though, there are things that matter-to you and to your organization. So, whatever the work you have to do, do it well. Go beyond the routine; avoid sticking to the same old paths.